Top 5 Vehicle Signage Trends in 2023
As we step into 2023, the world of vehicle signage continues to evolve, presenting businesses with exciting opportunities to captivate audiences on the move. Vehicle wraps and graphics have proven to be one of the most effective and cost-efficient advertising methods, enabling brands to reach a wider audience with their message. In this blog post, we'll countdown the top 5 vehicle signage trends that are reshaping the advertising landscape in 2023.
5. Color-Changing Chameleon Wraps:
Dynamic chameleon wraps that change colors depending on the viewing angle are a head-turning trend in 2023. These attention-grabbing wraps create an element of surprise and leave a lasting impression. These vinyls are increasing in popularity due to their impact and business in 2023 are looking for alternative ways to break apart from their competition.
4. Minimalistic Designs with Bold Typography:
Clean and minimalist designs with bold typography are an on going trend. Depending on the vehicle type (typically more prestigious makes) opt for a simpler design yet still want to be seen on the roads.
3. Adding QR codes:
QR codes (thanks to covid) have been increasing in popularity on vehicle wrap designs. QR codes are very commonly seen in cafes, restaurants and print materials, they are now populating the vehicle signage scene. Business are opting to add QR codes to their signage to lead the curious to their website or even capture contact details of the business directly to their phone.
2. Half Wraps:
Full vehicle wraps were very popular in the past, however half wraps are making a comeback! Benefiting from strategically designed signage, businesses can now spend less money on the wrap and still achieve an as much attention as the full wrap for half the price!
1. Geometric Motorsports Graphic Design Style
The most popular by far is the Geometric ‘Motorsport’ design style. This edgy design is used by businesses of all kinds. From tradies to retailers, the ‘Motorsports’ car wrap design style has taken over the roads!
This unique design is composed of geometric patterns, shapes and colours that usually are worked suit a half to full wrap coverage. The difficulty of designing this type of car wrap is high, leaving only a handful of signage designers in the industry capable of pulling off this style.
As the advertising landscape continues to evolve, vehicle signage remains an incredibly potent way for brands to leave a mark on their audience. Embrace these top 5 vehicle signage trends in 2023 to elevate your brand's visibility and attract new customers on the move. Whether it's embracing colour changing wraps, incorporating QR codes, and utilising half wraps, the key is to create eye-catching designs that resonate with your target audience. Stay ahead of the curve, and watch your brand thrive on the roads!
Visit our vehicle signage page for some great design examples